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The Antecedents of Customer Loyalty - Results of an Empirical Study in the Automotive Industry
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The Antecedents of Customer Loyalty - Results of an Empirical Study in the Automotive Industry
Type
conference paper
Date Issued
1999-01-01
Author(s)
Herrmann, Andreas
Huber, Frank
Braunstein, Christine
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Start page
204
End page
207
Pages
4
Event Title
Annual Conference of the Academy of Marketing Science
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/59977
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2748