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Gestaltung der Markenpersönlichkeit mittels der Means End-Theorie
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Gestaltung der Markenpersönlichkeit mittels der Means End-Theorie
ISBN
3-409-12391-1
Type
book section
Date Issued
1999
Author(s)
Herrmann, Andreas
Braunstein, Christine
Huber, Frank
Editor(s)
Esch, Franz-Rudolf
Language
German
HSG Classification
not classified
Refereed
No
Book title
Marktforschung
Publisher
Gabler
Publisher place
Wiesbaden
Start page
104
End page
133
Pages
30
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/60264
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2687