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Building a better Product: How Conjoint Analysis helped a Machine Manufacturer to really understand the Voice of its Customers, Part II
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Building a better Product: How Conjoint Analysis helped a Machine Manufacturer to really understand the Voice of its Customers, Part II
Journal
The Industrial Marketing Practitioner
ISSN
0019-8641
Type
journal article
Date Issued
1999
Author(s)
Herrmann, Andreas
Schmidt-Gallas, Dirk
Sahm, J.
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Amber Publishing
Publisher place
Lansdale, PA
Start page
9
End page
13
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/60280
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2894