English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Kundenclubs als Kundenbindungsinstrument
Export
Statistics
Options
Kundenclubs als Kundenbindungsinstrument
ISBN
3409422692
Type
book section
Date Issued
1998
Author(s)
Tomczak, Torsten
Dittrich, Sabine
Editor(s)
Bruhn, Manfred
Homburg, Christian
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Handbuch Kundenbindungsmanagement
Publisher
Gabler
Publisher place
Wiesbaden
Start page
172
End page
187
Pages
16
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/61507
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35412