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Series
Enzyklopädie der Betriebswirtschaftslehre
ISBN
3-7910-8041-5
Type
book section
Date Issued
1995
Author(s)
Müller-Stewens, Günter
Editor(s)
Tietz, Bruno
Köhler, Richard
Zentes, Joachim
Language
German
HSG Classification
not classified
Refereed
No
Book title
Handwörterbuch des Marketing (HWM)
Publisher
Poeschel
Publisher place
Stuttgart
Volume
2., völl. neu gestaltete Aufl.
Number
4
Start page
2041
End page
2055
Pages
15
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/63445
Subject(s)
other research area
Division(s)
EMBA - Executive MBA
IfB - Institute of Ma...
Eprints ID
9755