Options
Zugang zum Corporate Brand Management
ISBN
3-409-11908-6
Type
book section
Date Issued
2004
Author(s)
Kernstock, Joachim
Esch, Franz-Rudolf
Langner, Tobias
Brexendorf, Tim
Greg, Kiss
Mundt, Michaela
Editor(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Publisher
Gabler
Publisher place
Wiesbaden
Start page
1
End page
52
Pages
52
Subject(s)
Eprints ID
36745