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Marketingbudgetierung - State of the Art, Herausforderungen und Lösungsansätze
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Marketingbudgetierung - State of the Art, Herausforderungen und Lösungsansätze
Journal
Controlling & management review : Zeitschrift für Controlling & Management
ISSN
0931-9077
ISSN-Digital
1864-5410
Type
journal article
Date Issued
2003-05-01
Author(s)
Reinecke, Sven
Fuchs, Dion
DOI
10.1007/BF03255724
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Gabler
Publisher place
Wiesbaden
Volume
47
Number
1
Start page
22
End page
31
Pages
10
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/69635
Subject(s)
other research area
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42426
File(s)
State of the Art - Herausforderungen und Lösungsansätze.pdf (1.32 MB)