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Case 14: Aldi; Superior Consumer Value through Strategic Channel Alliances
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Case 14: Aldi; Superior Consumer Value through Strategic Channel Alliances
Type
case study
Date Issued
2003
Author(s)
Rudolph, Thomas
Editor(s)
Rosenbloom, Bert
Language
English
Keywords
Case Study
discount
retailing
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
South-Western Pub
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/70525
Subject(s)
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
34837