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Antecedents of Customer Loyalty ? Findings of a causal analytical Study in the Retail Bank SectorEmotions as Drivers of Customer Satisfaction
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Antecedents of Customer Loyalty ? Findings of a causal analytical Study in the Retail Bank SectorEmotions as Drivers of Customer Satisfaction
Type
conference paper
Date Issued
2002-01-01
Author(s)
Herrmann, Andreas
Huber, Frank
Magin, Stephanie
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Event Title
Annual Conference of the Academy of Marketing Science
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/71478
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2777