English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Kundenwert in Forschung und Praxis
Export
Statistics
Options
Kundenwert in Forschung und Praxis
Series
Fachbericht für Marketing
ISSN
3-908545-62-0
Type
working paper
Date Issued
2001
Author(s)
Rudolf-sipoetz, Elisabeth
Tomczak, Torsten
Language
German
Keywords
Kundenwert
wertorientiertes Marketingmanagement
Kundenwertanalyse
Kundenwertmanagement
Kundenbewertung
Kundenstrukturanalyse
Kundeninformationen
Kundenwertprofile
Kundenkubus
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Number
2
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/73531
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35131