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The Brand Personality as a Determinant of Brand Loyalty - Findings of an empirical study in the Automobile Sector
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The Brand Personality as a Determinant of Brand Loyalty - Findings of an empirical study in the Automobile Sector
Type
conference paper
Date Issued
2000-01-01
Author(s)
Herrmann, Andreas
Huber, Frank
Braunstein, Christine
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Start page
340
End page
345
Pages
6
Event Title
Annual Conference of the Academy of Marketing Science
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/74338
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2761