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Vom Kundschafts- zum Kundenwertmanagement
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Vom Kundschafts- zum Kundenwertmanagement
Journal
Absatzwirtschaft. Sonderausgabe
ISSN
0001-3374
Type
journal article
Date Issued
2000
Author(s)
Herrmann, Andreas
Spahlinger, L.
Huber, Frank
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Handelsblatt
Publisher place
Düsseldorf
Volume
43
Start page
182
End page
188
Pages
7
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/74701
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2821