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One-to-one-Marketing - Grundlagen und Perspektiven
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One-to-one-Marketing - Grundlagen und Perspektiven
ISBN
3-9807162-1-X
Type
book section
Date Issued
2000
Author(s)
Tomczak, Torsten
Brockdorff, Benita
Editor(s)
Zentes, Joachim
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
One-to-one-Marketing : sinnvoll und umsetzbar? ; Ergebnisse 9. Bestfoods-TrendForum
Publisher
Trend-Forum-Verl.
Publisher place
Wiesbaden
Volume
1. Aufl.
Start page
19
End page
38
Pages
20
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/75022
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35328