Options
Innovation of healthcare services in pharmacies
Journal
International Journal of Behavioural and Healthcare Research
ISSN
1755-3539
ISSN-Digital
1755-3547
Type
journal article
Date Issued
2009-12
Author(s)
Gebauer, Heiko
Abstract
Confronted with competitive challenges and emerging market opportunities, pharmacies are being forced to innovate new healthcare services. Managers and researchers emphasise healthcare service innovation, but the approach in business practice and the literature has been unstructured. Based on 12 in-depth case studies, this paper explores the pattern of success factors for two opposite types of healthcare services. The two types are distinctive and customised, and incremental and standardised healthcare service innovations. The findings replicate the existing literature on success factors for service innovations such as service quality evidence, improved service experience, standardised service, client/need fit, innovation culture and management. The main contribution of this article is extending existing knowledge on the role of success factors for healthcare service innovations such as market potential, service complexity/cost, new service development process, strategy and resource fit, and market competitiveness.
Language
English
Keywords
pharmacies
success factors
health service innovation
competition
emerging markets
distinctive innovations
customised innovations
incremental innovations
standardised innovations
service quality
service experience
client needs
innovation culture
innovation management
market potential
service complexity
costs
development processes
strategy and resource fit
market competitiveness
Switzerland
behavioural research
healthcare research
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Inderscience
Publisher place
Olney
Volume
1
Number
4
Start page
427
End page
444
Pages
18
Subject(s)
Division(s)
Eprints ID
60956