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Who Should We Ask When Measuring Consumers' Willingness to Pay for Product Innovations?, Proceedings of the AMA 2009 Summer Educators' Conference
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Who Should We Ask When Measuring Consumers' Willingness to Pay for Product Innovations?, Proceedings of the AMA 2009 Summer Educators' Conference
ISBN
978-1-61567-798-6
Type
conference paper
Date Issued
2009-08-07
Author(s)
Hofstetter, Reto
Miller, Klaus Matthias
Krohmer, Harley
Zhang, Z. John
Editor(s)
Kamins, Michael
Martin, Ingrid M.
Research Team
IWI4
Language
German
HSG Classification
not classified
Refereed
No
Book title
AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing
Publisher
Curran Associates, Inc.
Start page
274
Event Title
American Marketing Association Summer Educators' Conference 2009
Event Location
Chicago, IL USA
Event Date
07.-10.08.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/75713
Subject(s)
information managemen...
Division(s)
ICI - Institute for C...
IWI - Institute of In...
Eprints ID
198718