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An Innovative Approach to Consumer Innovativeness
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An Innovative Approach to Consumer Innovativeness
Type
conference paper
Date Issued
2009-05-26
Author(s)
Schmidt, Svenja
Tomczak, Torsten
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
European Marketing Academy
Start page
5
Event Title
38th EMAC Annual Conference 2009
Event Location
Nantes
Event Date
26.-29.05.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76085
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
60742