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Die Rolle der Werbung in der internen Markenführung
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Die Rolle der Werbung in der internen Markenführung
Journal
Marketing: Zeitschrift für Forschung und Praxis (ZFP)
ISSN
0344-1369
Type
journal article
Date Issued
2009-02-26
Author(s)
Henkel, Sven
Wentzel, Daniel
Tomczak, Torsten
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Beck
Publisher place
München
Volume
31
Number
1
Start page
43
End page
56
Pages
14
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76369
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
51834