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Global Account Management
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Global Account Management
Series
SAGE Reference
ISBN
978-1-4129-6427-2
Type
book section
Date Issued
2009
Author(s)
Thoma, Axel Michael
Senn, Christoph
Editor(s)
Wankel, Charles
DOI
10.4135/9781412964289.n438
Abstract
800 words entry on "Global Account Management" for the Encyclopedia of Global Business.
Language
English
Keywords
Global Account Management
HSG Classification
contribution to education
Refereed
Yes
Book title
Encyclopedia of Business in Today's World
Publisher
Sage
Publisher place
Thousand Oaks
Start page
online
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/77391
Subject(s)
business studies
Division(s)
FIM - Research Instit...
Eprints ID
45942