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Antecedents and Mediators of Cross-Selling Success
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Antecedents and Mediators of Cross-Selling Success
Type
conference paper
Date Issued
2008-08-01
Author(s)
Malms, Oliver
Schmitz, Christian
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
ISBM Conference Proceedings
Start page
n/a
Event Title
ISBM Academic Conference 2008: Advances in B-to-B Marketing
Event Location
San Diego
Event Date
06.-07.08.2008
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78039
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
55971