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Determinanten eines erfolgreichen Behavioral Branding
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Determinanten eines erfolgreichen Behavioral Branding
ISBN
978-3-8349-0634-2
Type
book section
Date Issued
2008
Author(s)
Henkel, Sven
Tomczak, Torsten
Heitmann, Mark
Herrmann, Andreas
Editor(s)
Tomczak, Torsten
Herrmann, Andreas
Kernstock, Joachim
Esch, Franz-Rudolf
Language
German
HSG Classification
not classified
Refereed
No
Book title
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Publisher
Gabler
Publisher place
Wiesbaden
Start page
213
End page
236
Pages
24
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79240
Subject(s)
other research area
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
49385