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Das Behavioral-Branding-Konzept
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Das Behavioral-Branding-Konzept
ISBN
978-3-8349-0634-2
Type
book section
Date Issued
2008
Author(s)
Henkel, Sven
Tomczak, Torsten
Kernstock, Joachim
Wentzel, Daniel
Brexendorf, Tim
Editor(s)
Tomczak, Torsten
Esch, Franz-Rudolf
Kernstock, Joachim
Herrmann, Andreas
DOI
10.1007/978-3-8349-8744-0_11
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Behavioral Branding: wie Mitarbeiterverhalten die Marke stärkt
Publisher
Gabler
Publisher place
Wiesbaden
Start page
197
End page
212
Pages
16
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79242
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
40672