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Live Events als Aktionsbasis für Kundenbeziehungsmassnahmen
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Live Events als Aktionsbasis für Kundenbeziehungsmassnahmen
Type
book section
Date Issued
2008
Author(s)
Schögel, Marcus
Arndt, Oliver
Language
German
Keywords
Customer Relationship Management
Customer Life Cycle Management
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Handbuch Praxis Kundenbeziehungs-Management: Vorgehensweisen - Checklisten - Best Practice
Publisher place
Königswinter
Volume
forthcoming
Start page
155
End page
168
Pages
14
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79661
Subject(s)
other research area
Division(s)
IMC – Institute for M...
Eprints ID
40434