English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Neue Medien im Customer Relationship Management
Export
Statistics
Options
Neue Medien im Customer Relationship Management
ISBN
978-3-8349-0740-0
Type
book section
Date Issued
2008
Author(s)
Schögel, Marcus
Walter, Verena
Arndt, Oliver
Editor(s)
Belz, Christian
Schögel, Marcus
Arndt, Oliver
Walter, Verena
DOI
10.1007/978-3-8349-9859-0_31
Language
German
HSG Classification
not classified
Refereed
No
Book title
Interaktives Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
437
End page
458
Pages
22
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79664
Subject(s)
other research area
Division(s)
IMC – Institute for M...
Eprints ID
46715