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Using the partial least squares method to investigate a model of the determining and moderating influences of the sponsorship effect
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Using the partial least squares method to investigate a model of the determining and moderating influences of the sponsorship effect
Type
conference paper
Date Issued
2007-09-23
Author(s)
Herrmann, Andreas
Huber, F.
Johnson, M.
Matthes, E.
Language
English
HSG Classification
not classified
Refereed
No
Event Title
Proceedings of the Annual Conference of the Academy of Marketing Science
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80166
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
47579