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The Impact of Susceptibility to Normative Influence on the Effectiveness of Consumer Testimonials
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The Impact of Susceptibility to Normative Influence on the Effectiveness of Consumer Testimonials
Type
conference paper
Date Issued
2007-05-25
Author(s)
Wentzel, Daniel
Martin, Brett A.S.
Tomczak, Torsten
Henkel, Sven
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
2007 EMAC Conference Proceedings
Event Title
36th European Marketing Academy (EMAC) Annual Conference 2007
Event Location
Reykjavik
Event Date
22.-25.05.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80670
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
37743