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Mobile Marketing von T-Mobile mit Robbie Williams als Werbeträger
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Mobile Marketing von T-Mobile mit Robbie Williams als Werbeträger
ISBN
978-3-8349-0282-5
Type
book section
Date Issued
2007
Author(s)
Tomczak, Torsten
Forster, Anja
Editor(s)
Belz, Christian
Tomczak, Torsten
Schögel, Marcus
DOI
10.1007/978-3-8349-9186-7_15
Abstract (De)
In: "Innovationen aus technologischen Entwicklungen
Web 2.0 und mehr"
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Publisher
Gabler
Publisher place
Wiesbaden
Start page
255
End page
259
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/82074
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
39260