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Eliciting Consumers' Willingness to Pay with Self- Explicated Approaches: Conceptual Discussion and Empirical Study, Proceedings of the 35th EMAC Conference
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Eliciting Consumers' Willingness to Pay with Self- Explicated Approaches: Conceptual Discussion and Empirical Study, Proceedings of the 35th EMAC Conference
Type
conference paper
Date Issued
2006-05-26
Author(s)
Miller, Klaus
Krohmer, Harley
Hofstetter, Reto
Research Team
IWI4
Language
German
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the 38th EMAC Conference
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/82892
Subject(s)
information managemen...
Division(s)
ICI - Institute for C...
IWI - Institute of In...
Eprints ID
197534