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The Impact of Personal Employee Interaction on Brand Performance: Theoretical Foundation and Management Approach
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The Impact of Personal Employee Interaction on Brand Performance: Theoretical Foundation and Management Approach
Type
conference paper
Date Issued
2006-01-05
Author(s)
Henkel, Sven
Tomczak, Torsten
Heitmann, Mark
Herrmann, Andreas
Language
English
HSG Classification
not classified
Refereed
Yes
Book title
EMAC Conference Proceedings
Publisher
The European Marketing Academy
Event Title
35th European Marketing Academy (EMAC) Annual Conference
Event Location
Athen
Event Date
23.-26.05.2006
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83240
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
34582