English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Reporting ethnographic research: bringing segments to life through movie making and metaphor
Export
Statistics
Options
Reporting ethnographic research: bringing segments to life through movie making and metaphor
ISBN
978-1-84720-958-0
Type
book section
Date Issued
2006
Author(s)
Martin, Diane M.
Schouten, John
McAlexander, James H.
Editor(s)
Belk, Russell W.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbook of Qualitative Research Methods in Marketing
Publisher
Edward Elgar
Publisher place
Cheltenham, UK
Start page
361
End page
370
Pages
10
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83804
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
227766