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Why Coupon Promotions Should be Integrated into CRM Concepts: Findings of a Retail Study in Austria, Germany and Switzerland
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Why Coupon Promotions Should be Integrated into CRM Concepts: Findings of a Retail Study in Austria, Germany and Switzerland
Type
conference paper
Date Issued
2005-07-06
Author(s)
Koehler, Sven
Reinecke, Sven
Rumler, Andrea
Editor(s)
DeMoranville, Carol W.
Language
English
HSG Classification
not classified
Refereed
Yes
Book title
Marketing in an Inter-Connected World: Opportunities and Challenges. Proceedings of the 12th Biennial World Marketing Congress
Publisher
Academy of Marketing Science
Publisher place
Münster
Event Title
12th Biennial World Marketing Congress
Event Location
Münster (DE)
Event Date
06.-09.07.2005
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/84610
Subject(s)
other research area
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42467