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The social Influence of Brand Community: Evidence from European Car Clubs
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The social Influence of Brand Community: Evidence from European Car Clubs
Journal
Journal of Marketing
ISSN
0022-2429
Type
journal article
Date Issued
2005
Author(s)
Algesheimer, René
Dholakia, Paul
Herrmann, Andreas
Language
English
HSG Classification
not classified
Refereed
No
Volume
69
Number
3
Start page
19
End page
34
Pages
16
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85201
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
31149