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Komplexitätsmanagement durch professionelle Markenführung
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Komplexitätsmanagement durch professionelle Markenführung
Journal
Thexis
ISSN
0254-9697
ISSN-Digital
1862-5991
Type
journal article
Date Issued
2005
Author(s)
Belz, Christian
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Gabler/GWV-Fachverl.
Publisher place
Wiesbaden
Number
1
Start page
2
End page
8
Pages
7
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85236
Subject(s)
other research area
Division(s)
IMC – Institute for M...
Eprints ID
48786
File(s)
Komplexitätsmanagement durch professionelle Markenführung I.PDF (307.65 KB)