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Ein Ansatz zur integrativen Marken- und Produktpolitik
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Ein Ansatz zur integrativen Marken- und Produktpolitik
ISBN
3-409-03418-8
Type
book section
Date Issued
2005
Author(s)
Herrmann, Andreas
Hoffmann, Nicole
Editor(s)
Haas, Alexander
Language
German
HSG Classification
not classified
Refereed
No
Book title
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente : Hermann Diller zum 60. Geburtstag
Publisher
Gabler
Publisher place
Wiesbaden
Start page
257
End page
276
Pages
20
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85560
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
31007