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Behavioral Branding - Markenprofilierung durch persönliche Kommunikation
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Behavioral Branding - Markenprofilierung durch persönliche Kommunikation
Journal
Thexis
Type
journal article
Date Issued
2005
Author(s)
Herrmann, Andreas
Tomczak, T.
Brexendorf, T.
Kernstock, J.
Language
German
HSG Classification
not classified
Refereed
No
Start page
28
End page
31
Pages
4
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85562
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
31036