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Processes of Preference Construction in Agent-Assisted Online Shopping
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Processes of Preference Construction in Agent-Assisted Online Shopping
Series
Advertising and consumer psychology
ISBN
978-0-8058-5155-7
Type
book section
Date Issued
2005
Author(s)
Häubl, Gerald
Murray, Kyle
Editor(s)
Haugtvedt, Curtis P.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Online consumer psychology : understanding and influencing consumer behavior in the virtual world
Publisher
Erlbaum
Publisher place
Mahwah, NJ [u.a.]
Start page
265
End page
283
Pages
19
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85589
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
220744