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From Global Rollout to Local Failure: Western Self-Design Systems and Eastern Information Processing
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From Global Rollout to Local Failure: Western Self-Design Systems and Eastern Information Processing
Type
conference paper
Date Issued
2014
Author(s)
de Bellis, Emanuel
Ito, K.
Hildebrand, Christian
Herrmann, Andreas
Schmitt, B.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Society for Consumer Psychology (SCP)
Event Location
Washington (DC), USA.
Event Date
2014
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/88274
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
256837