Options
Influence of airlines' environmental activities on passengers
Journal
Journal of Air Transport Studies
ISSN
1791-6771
Type
journal article
Date Issued
2012-07
Author(s)
Wegelin, Linda
Abstract
This paper discusses the question whether passengers are fully aware of the efforts taken by airlines to protect the environment and if this knowledge in turn influences potential customers in choosing a certain airline. The topic is analysed by taking the case of Swiss International Air Lines (SWISS) passengers at Zurich Airport. It was found that these efforts are not apparent to passengers. However, passengers are interested in an airline's environmental responsibility. It was also found that the airline's action is appealing to customers. Nevertheless, the price plays an important role for passengers when choosing an airline even in the case of it being more environmentally-aware. Furthermore, there is a relation between the environmental activities of an airline and the brand image. The brand of the airline is strenghened if it is engaged in environmental activities and communicates them efficiently to passengers
Language
English
Keywords
Customer value
airlines
environment
emissions
attitude
brand value
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
JATS Hellenic Aviation Society
Publisher place
Athens
Volume
3
Number
2
Start page
73
End page
99
Pages
27
Official URL
Subject(s)
Division(s)
Eprints ID
221141