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Are the Times A-Changin'? : On Journalists' Readiness for a Digital Future
ISSN
2235-7866
Type
conference paper
Date Issued
2012-04-20
Abstract
In our contribution, we investigate the adaptability of Swiss editorial teams to the changes brought to the journalistic profession by the advent Social Media. Based on a survey designed to measure adaptability to change, we observe reservations on the micro level (changes in role and relationship models of journalists) as well as on the meso level (adaptability of the organization). Despite these reservations, there is wide-spread acceptance of Social Media as a distinct new journalistic form, that regardless of necessary organizational and personal adjustments to be made in the near to mid-term future, there is the promise new form of authorreader interaction and more immediate forms of journalism long thought gone from editorial practice.
Project(s)
Language
English
Keywords
Social Media Journalism
Role Models
Relationship Models
Readiness for Change
HSG Classification
contribution to practical use / society
Refereed
Yes
Book title
Participatory Media, Journalism and Communication Changing Values, Roles and Business Models
Publisher
SGKM
Publisher place
Zürich
Volume
1. Auflage
Start page
24
Event Title
Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM) 2012
Event Location
Neuchâtel
Event Date
20.-21.04.2012
Subject(s)
Division(s)
Eprints ID
215368