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Die Markenarchitektur wird immer wichtiger
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Die Markenarchitektur wird immer wichtiger
Journal
media spectrum
Type
newspaper article
Date Issued
2012-02
Author(s)
Tomczak, Torsten
Language
German
Keywords
Digitale Revolution
Markenarchitektur
soziale Netzwerke
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
Springer Gabler
Publisher place
Wiesbaden
Number
1/2
Start page
10
End page
11
Pages
2
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/92031
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
209740