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Understanding Managers' Prediction of Consumer Preferences : A Self-Referential Bias of Cognitive Empathy
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Understanding Managers' Prediction of Consumer Preferences : A Self-Referential Bias of Cognitive Empathy
Type
doctoral thesis
Date Issued
2012
Author(s)
Hattula, Johannes
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
D-Druck St. Gallen
Start page
116
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/92535
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
221146