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George S. Day : Closing the Marketing Capabilities Gap
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George S. Day : Closing the Marketing Capabilities Gap
ISBN
978-3-905819-19-9
Type
book section
Date Issued
2012
Author(s)
Herhausen, Dennis
Editor(s)
Reinecke, Sven
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Marketeers : Macher, Manager und Magnaten
Publisher
Thexis
Publisher place
St. Gallen
Start page
57
End page
66
Pages
10
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/92541
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
220707