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Planung von Produkteigenschaften - Semi-Quantitative Neuproduktentwicklung auf Basis der Means-End-Analyse.
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Planung von Produkteigenschaften - Semi-Quantitative Neuproduktentwicklung auf Basis der Means-End-Analyse.
Type
book section
Date Issued
2011
Author(s)
Herrmann, Andreas
Hildebrand, Christian
Editor(s)
Albers, J.
Gassmann, Oliver
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Handbuch Technologie- und Innovationsmanagement
Start page
401
End page
418
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/95101
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
256844