This article explains how to capture maximum value from innovations. Value capture depends on how easily the idea can be imitated; the share of the value owned by owners of specialized complementary assets; and the speed and effectiveness of imitators. The creation of a good product does not ensure success in the marketplace, but it is a necessary first step. The aim of this essay is to help practitioners tailor successfully the next steps in the process.
Language
English
HSG Classification
contribution to practical use / society
Publisher
Ivey Business Journal
Publisher place
The Economist - Intelligence Unit - Executive Briefing