English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
The impact of manufacturer's radical innovation performance and brand strength on the manufacturer-retailer relationship
Export
Statistics
Options
The impact of manufacturer's radical innovation performance and brand strength on the manufacturer-retailer relationship
Type
conference paper
Date Issued
2010-04-18
Author(s)
Molner, Sven
Mühlmeier, Silke
Brexendorf, Tim Oliver
Tomczak, Torsten
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
USI Università della Svizzera italiana
Publisher place
Lugano
Start page
12
Event Title
6th International Conference of Thought Leaders in Brand Management
Event Location
Lugano
Event Date
18.-20.04.2010
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96596
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
61161