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Editorial: Themenschwerpunkt Marketing Performance Measurement: Marketing Performance Measurement : Neue Lösungen für ein altes Problem
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Editorial: Themenschwerpunkt Marketing Performance Measurement: Marketing Performance Measurement : Neue Lösungen für ein altes Problem
Type
journal issue (edt.)
Date Issued
2010-02-01
Author(s)
Möller, Klaus
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Franz Vahlen GmbH
Publisher place
München
Volume
22
Number
2
Start page
69
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96843
Subject(s)
business studies
Division(s)
SoM - School of Manag...
ACA - Institute of Ac...
Eprints ID
208669