Understanding the stability of non-democratic regimes warrants new analytical perspectives. With a focus on business relations, this article explores how hybrid regimes disseminate regime-related principles in a qualitative study of Turkey’s foreign relations with Azerbaijan, Georgia, Moldova and Ukraine in the period 2014-18. Inspired by the concepts of neopatrimonialism and limited access orders, we argue that hybrid regimes lack cohesion and cannot compel all relevant actors to disseminate a coherent set of regime-related principles. Depending on their domestic environment, Turkish actors in fact transmit both neo-patrimonial closure and competitive openness, which makes Turkey’s hybrid regime a dual agent of transition.