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Managing Work Systems for Complex Work via Crowdworking Platforms - How to Orchestrate the Interplay of Crowds
Journal
Hawaii International Conference on System Sciences (HICSS)
Type
conference paper
Date Issued
2019
Author(s)
Mrass, Volkmar
Research Team
Crowdsourcing, CCC, IWI6
Abstract
Companies and other organizations have increasingly ‘discovered’ crowdsourcing as a new form how to organize their work. However, many of the platforms who manage the work system necessary to process that work focus mainly on rather simple work or work of medium complexity. Drawing on work system theory (WST) and insights from literature, in depths-case studies with 14 crowdworking platforms, a written survey among 32 platform providers and four workshops with experts from practice and research, we investigate how these crowdworking platforms can also successfully manage more complex work. Based on our analysis, we present measures to do so, classified along the core WST-elements processes and activities, participants, information, and technologies. One main measure we identified is the close gearing of external and internal crowds, fostering the advantages and mitigating the disadvantages of crowdsourcing. With our research, we aim at providing insights how to further exploit the potential of crowds.
Language
English
Keywords
Crowdsourcing
Crowdworking Platforms
Digitization
Work Systems
HSG Classification
contribution to practical use / society
Start page
6347
End page
6356
Event Title
Hawaii International Conference on System Sciences (HICSS)
Event Location
Maui, Hawaii, USA
Event Date
07.01.2019-12.01.2019
Division(s)
Eprints ID
255075
File(s)