Andrea Back
Title
Prof. em. Dr.
Last Name
Back
First name
Andrea
Email
andrea.back@unisg.ch
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Item type:Publication, Coworking aus Unternehmenssicht II: Out of Office – into the Flow?(IWI-HSG & FAA-HSG, Universität St.Gallen, 2019-01); ; Type:work report - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Critical Factors Influencing Innovation Diffusion on Corporate WebsitesMost of the research into corporate websites has focused on usability and interactivity as the two predominant website characteristics from a user's point of view. Previous research showed that interactivity is a central website characteristic and plays an important role in consumers' perception and their responses. This study explores the companies' point of view and seeks to investigate the organizational motivation to adopt new interactive features on the corporate website.Type:work report - Some of the metrics are blocked by yourconsent settings
Item type:Publication,