Andreas Hein

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Leveraging Generative AI in Enterprise Contexts: Towards a Paradox Theory and Organizational Boundary Work Approach Short Paper
(2024-12)
Viljoen, Altus
;
Andreas Hein
;
Constantinides, Panos
;
Krcmar, Helmut
Firms seeking to implement generative artificial solutions (GenAI) encounter several tensions, such as sharing data to improve GenAI model performance while retaining control over data. These tensions are paradoxical, as they are persistent and require continuous management rather than resolution. This study investigates these paradoxical tensions in the GenAI enterprise context through an exploratory qualitative study, based on interviews with 13 GenAI experts and analyses of secondary data. We construct a two-part theoretical lens to analyze our insights: paradox theory to understand the tensions, and boundary work theory to explore firms' responses to these tensions. Our preliminary findings identify three main elements-performance, convenience, and control-that explain these paradoxical tensions. Additionally, our results reveal that the strategies for responding to these tensions are intricately linked across various GenAI activities and firms within the GenAI ecosystem. Our research contributes to organizational AI/GenAI, paradox theory, and boundary work literature.
Type:conference paper
URI:https://www.alexandria.unisg.ch/handle/20.500.14171/120898
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Unpacking Digital Transformation Tensions through Workers' Perceptions: A Technological Frame and Paradox Theory Approach
(2024)
Viljoen, Altus
;
Przybilla, Leonard
;
Hein, Andreas
;
Keilbach, Anna
;
Krcmar, Helmut
This study proposes that actors' perceptions of digital transformation (DT), constructed through technological frames, can explain organizational tensions that firms experience during DT initiatives. We conducted a qualitative case study with a large manufacturer over 12 months, analyzing how different hierarchical employee groups' technological frames shape their perception of DT. The results illustrate that actors' perceptions of DT comprise three dimensions (reasons for DT, contributions to DT, and communication during DT initiatives), and how these perceptions explain four different organizational tensions in DT. We contribute to theory on DT by showing how classifying actors' perceptions of DT through technological frames and paradox theory enables an understanding of how organizational tensions in DT may originate on the individual level.
Type:conference paper
URI:https://www.alexandria.unisg.ch/handle/20.500.14171/119422
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Striving for Global Optima in Digital Transformation: A Paradox Theory Approach Short Paper
(2022)
Viljoen, Altus
;
Hein, Andreas
;
Przybilla, Leonard
;
Krcmar, Helmut
Inherent properties of digital technologies offer promising possibilities such as rapid scalability and exponential growth. However, we observe that firms pursuing digital transformation (DT) initiatives face difficulties in realizing these benefits, as they face competing organizational demands (tensions) in the DT context. By considering digital technologies' unique properties and adopting a paradox theory lens, we conducted a qualitative study with 28 interviewees across three companies from which we derive six drivers of tensions and three novel paradoxical tensions within the DT context. We show how these drivers and tensions lead to firms pursuing short-term successes at the cost of strategic benefits that DT offers (what we call "local" instead of "global" optima). We provide scholars and practitioners with a fundamental understanding of how digital technologies define challenges in the DT process so that firms can proactively structure DT initiatives to reach global optima.
Type:conference paper
URI:https://www.alexandria.unisg.ch/handle/20.500.14171/119400

Andreas Hein

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