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    Shining Brighter Than The Stars? Corporate Evidence on Competing with Superstars
    (EFA European Finance Association, 2013-08-29) ;
    Horsch, Philipp
    ;
    Oesch, David
    This paper investigates the effect of superstar CEOs on their competitors. Exploiting shocks to CEO status due to awards provided by major media outlets, we document a significant outperformance of competitors of superstar CEOs to a control sample of competitors of observationally equivalent CEOs who do not win an award. We observe an increase in risk-taking of superstar competitors subsequent to the award and identify an increase in innovation activity as a channel of the increased risk-taking. Our empirical identification strategy uses matching techniques to ensure that our treatment and control samples behave very similarly prior to the CEO award, alleviating endogeneity concerns and supporting a causal interpretation of our results.
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